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Features

The day I launched my copywriting business was surreal. Weird. Nerve-wracking and exhilarating. After endless months of planning, branding discussions, studying, website building and social media creation, I nervously hit ‘publish’ on my website, shared my new Facebook page and waited. And waited. To this day, I’m not exactly sure what I was waiting for.

Hands on hips, impatiently waving her fairy wand, my dramatic little three-year-old announced that she wanted to go to dancing class with her best friend. ‘Sure’, I thought, ‘Sounds like fun.’ Nine years later, she lives and breathes dance. From musical theatre to Classical ballet, she loves to perform; her smile lighting up the stage with the pure joy of entertaining.

The dance industry has been largely starved of major technological innovations. You need only look down at your average ballet slipper to realise you’ve probably been wearing the same design since you were a child and one that has changed little in terms of functionality for hundreds of years. Yet MDM Dancewear has now engineered what is arguably the perfect ballet shoe.

“We are always a family, whether it is by blood or by heart,” Miss Tania Robins said.

If you are a studio owner or an aspiring one, you will understand the importance of creating a safe space for your students. However, the vision is sometimes far from reality for some dance entrepreneurs. Melbourne studio owner, renowned dance adjudicator and VCE VET Lecturer Tania Robins reveals her knowledge about creating a sanctuary for students to enjoy.